A comprehensive guide for nurses to transition their healthcare expertise into a successful medical writing career, covering portfolio development, client acquisition, and content creation.
Course Description
Medical writing is the art of translating complex healthcare information into clear, accessible content that educates, informs, and engages diverse audiences. As healthcare organizations increasingly recognize the value of quality content for patient education, marketing, and professional communication, the demand for skilled medical writers continues to grow exponentially.
As a nurse, you already possess what many medical writers spend years trying to develop: deep clinical knowledge, understanding of medical terminology, and firsthand experience with patient care and healthcare operations. This background positions you perfectly to create authentic healthcare content that resonates with both medical professionals and patient populations.
Medical writers serve healthcare organizations across the spectrum, from hospitals and pharmaceutical companies to health tech startups and medical device manufacturers. You might find yourself creating educational blog posts for patient audiences, developing case studies that showcase treatment outcomes, writing white papers that establish thought leadership, or crafting website copy that converts visitors into patients. The role requires balancing medical accuracy with engaging storytelling, ensuring complex information remains both scientifically sound and accessible to your target audience.
Success in medical writing requires mastering fundamental writing principles while leveraging your healthcare expertise strategically. This course will guide you through every step of building a thriving freelance medical writing business. We’ll cover portfolio development, client acquisition strategies, various types of medical content, pricing models, and the business essentials needed to sustain long-term success. Whether you’re interested in working with established agencies, building direct relationships with healthcare organizations, or creating your own content consultancy, you’ll learn the practical skills and strategic approaches needed to thrive in this growing field.
Learning Objectives
- Build a professional medical writing portfolio
- Master various types of medical content creation
- Understand SEO principles for healthcare writing
- Learn effective client acquisition strategies
- Establish professional pricing and contracts
- Use AI tools strategically and authentically
- Build and scale a sustainable writing business
- Develop long-term client relationships
About the Instructor
Kate Karlsson, BSN, RN, CCRN was an ICU nurse for nine years, spending much of that time as a travel nurse in intensive care units nationwide. After facing extreme burnout after the COVID-19 pandemic, Kate channeled her healthcare expertise in a new direction, leaving bedside nursing to launch her own business in 2021.
Kate’s entrepreneurial journey began in medical writing, where she quickly found success helping healthcare organizations translate complex medical information into clear, compelling content. However, she soon discovered that her true passion lay in the strategic aspects of healthcare communications. This realization led her to expand into healthcare consulting and PR, where she could play a more active role in helping companies and causes she believed in amplify their impact.
Kate splits her time between Australia and the U.S., embracing the freedom and flexibility that remote work provides. Outside of work, she fuels her creativity through hiking, snowboarding, and traveling to new destinations, bringing that same energy and passion to her clients’ communications strategies. Say hi and connect with her on LinkedIn
Curriculum
- 2 Sections
- 2 Lessons
- 2 Hours
- Full Video Course & Resources1
- Course Completed1
